Social media marketing has its own share of experts, whom claim it ruins individual relationships by eroding social abilities and setting impractical objectives. But based on techno-sociologist Zeynep Tufekci, social networking can in fact strengthen relationships by permitting individuals to communicate in brand new methods.
These benefits spill over into business. Through the energy of social networking, Iâ€™m in a position to observe how my clients and supervisors are enjoying their everyday lives. I am able to see where theyâ€™re vacationing and consuming supper. In-depth coverage of major life milestones is a few presses away. But Twitter posts alone donâ€™t improve relationships â€” it is the personal follow-ups with associates that prove social mediaâ€™s well worth. (más…)