Boasting over 1.3M users, Japan’s Eureka tackles internet dating with data-driven approach

Boasting over 1.3M users, Japan’s Eureka tackles internet dating with data-driven approach

Pairs ¶

Pairs is an on-line dating internet site with over 150,000 users. With 950,000 Facebook likes, the website is extremely aggressive with its website marketing. Just by the posts on its Facebook page, they seem to target guys significantly more than ladies. All identities are shown by initials just, and absolutely nothing shall be published on people’s Twitter pages. You are able to set your requirements for the partner, and then click through the choices presented.

For a related note, US-based dating internet site for individuals currently in a relationship, Ashley Madison, recently made its official launch in Japan. It’s down to a start that is good, acquiring 75,000 users in its first four times in accordance with Information on Japan. It shall be interesting to see if that site is likely to be accepted among Japanese individuals. (más…)

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