We live in realm of negative competition where in actuality the customer may be the king.

We live in realm of negative competition where in actuality the customer may be the king.

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You won’t run into a single place where you won’t find product copycats mimicking properties of market-leading items. The best example is that of Gillette’s main competitor ‘Super-Max’ who not only copied the style of Gillette’s main product – The Pocket Razor but also the marketing and packaging t .

Both have similar packaging at such identical levels that even individuals erroneously end up‘Super-Max that is buying branded razors in place of Gillette.

But sadly, Gillette’s blade quality is one thing people haven’t observed whilst the differentiating element. (más…)

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