“Support when it comes to interior operations regarding the internet site or service that is online” as defined in 16 C.F.R. 312.2, means tasks required for the website or solution to steadfastly keep up or evaluate its functioning; perform system communications; authenticate users or personalize content; serve contextual marketing or limit the regularity of advertising; protect the protection or integrity of this user, web site, or online solution; guarantee appropriate or regulatory conformity; or meet a demand of a young child as permitted by § 312.5(c)(3) and (4). Persistent identifiers collected for the only function of supplying help for the interior operations associated with website or service that is online maybe not need parental permission, provided that no other private information is gathered as well as the persistent identifiers aren’t utilized or disclosed to get hold of a specific person, including through behavioral marketing; to amass a profile on a particular person; and for just about any function.
6. Can both a child-directed site and a third-party plug-in that collect persistent identifiers from users of the child-directed web site depend on the Rule’s exception for “support for interior operations”?
Yes. A child-directed website and a third-party plug-in collecting persistent identifiers from users of this child-directed web site can both trust the Rule’s “support for interior operations” exception where in actuality the only private information collected from such users are persistent identifiers for purposes outlined into the “support for internal operations” meaning. The persistent identifier information gathered because of the third-party plug-in may in a few instances help just the plug-in’s interior operations; in other circumstances, it might probably help both a unique interior operations in addition to internal operations of this child-directed website. (más…)